Iceland announces a timely re-launch of its 1p online sale to assist families during challenging economic times. The initiative aims to provide shoppers with affordable grocery options amid the summer holidays and the cost-of-living crisis.
- Iceland’s promotion allows selected frozen foods to be purchased for just 1p, simplifying access to essential items.
- The sale will run until 11 August, with new codes released daily via Iceland’s Instagram and app.
- Shoppers can enjoy significant savings, with certain items like chicken dippers and bacon reduced from their usual prices.
- Iceland’s executive chairman highlights the initiative as a stress-relieving strategy for families during the summer season.
Iceland has made a strategic move to support families during the economic strain of the summer holidays by re-launching its 1p online sale. The initiative is designed to assist shoppers in acquiring essential items at a time when many are feeling the pinch of the ongoing cost-of-living crisis.
Running until 11 August, the retailer’s ‘Holiday 1p Helpers’ promotion reduces selected products to just 1p for 24-hour periods. Items such as chicken dippers, usually priced at £3.75, bacon at £2.30, and Kit Kat chocolate bars at £2.50 are amongst the first listed in this offer. This provides a significant opportunity for Bonus Card users to save up to £3.74 on these items.
In an innovative approach, Iceland is releasing daily codes through its Instagram and app, which can be applied at the checkout to obtain the discounted prices. This method ensures shoppers can easily keep up with the offers and maximise their savings.
Richard Walker, Iceland’s executive chairman, emphasises the company’s commitment to easing consumer stress. ‘We know how tough it can be to feed the family during the summer,’ he stated. ‘We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.’
The simplicity of Iceland’s offer—requiring only a shop via their app and the application of a daily code—removes any potential barriers for consumers wishing to take immediate advantage of the sale.
Iceland’s 1p sale reaffirms its commitment to providing value and support to families during economically challenging times.
