Rixo’s New York City pop-up has transformed into a permanent retail space, reinforcing its foothold in the US market.
- The store, located at 19 Prince Street, first launched on a temporary basis in April and has seen significant success.
- This development marks Rixo’s inaugural permanent retail location in the United States, emphasizing its growth ambitions.
- CEO Henrietta Rix remarks on the impressive 174% increase in US sales as a catalyst for this decision.
- The brand, established by female founders without external investment, celebrates this landmark in its ongoing expansion journey.
Located at 19 Prince Street in Manhattan, Rixo’s New York City pop-up store initially opened on a three-month lease starting from 22 April. The transition to a permanent store underscores the brand’s commitment to strengthening its presence in the US market.
As Rixo’s first permanent brick-and-mortar retail space in the United States, this 1,000 sq ft location has significantly contributed to the business’s success, particularly with a remarkable 174% year-on-year increase in direct-to-consumer sales since August 2023.
Co-founder and CEO Henrietta Rix expressed excitement about solidifying their New York presence, noting that this move will deepen the connection with the community they’ve built over the past nine years. She stated, “We are thrilled to cement our presence in New York and look forward to deepening our connection with the community we’ve built there over the past nine years.”
Henrietta Rix also highlighted the perfect timing for this transition, driven by the soaring 174% increase in direct sales in the past year. She proudly emphasised the absence of external investment, reinforcing the significance of their achievement. “As female founders, with no external investment, we’re so proud of the success of the pop-up space and excited for all that’s to come for Rixo in the US market,” she added.
The establishment of a permanent store in Manhattan marks a significant milestone in Rixo’s US expansion strategy.
