Arket, a premium Scandi style brand under H&M Group, is set to enter the Irish market, showcasing its signature minimalist aesthetics.
- Founded in 2017, Arket is renowned for its streamlined fashion and timeless homeware, combining modern style with practicality.
- Known for its minimalist store designs, Arket integrates Nordic-inspired cafes into its retail spaces, enhancing the customer experience.
- Ella Soccorsi, head of design and creative, emphasises staying true to Arket’s brand DNA while expanding into new markets.
- The brand is committed to maintaining high-quality, accessible pricing, ensuring its products are cherished for long durations.
Arket, a member of the H&M Group, is preparing to introduce its distinctive Scandi style to the Irish market, marking another significant step in its international expansion. With a reputation for minimalist and practical fashion, Arket also offers timeless homeware pieces, catering to both style and functionality enthusiasts.
Established in 2017, Arket positions itself as a premium lifestyle brand, drawing attention with its clean, white-and-grey interiors and in-store Nordic cafes. These cafes enhance the shopping experience with traditional Swedish delicacies, creating a distinctive atmosphere that resonates with their Scandinavian roots.
The head of design and creative, Ella Soccorsi, highlights the importance of remaining faithful to Arket’s brand identity amidst its growth. She acknowledges balancing customer demands with the brand’s inherent DNA, which focuses on delivering high-quality and versatile products at accessible prices.
Ella Soccorsi values mentorship and has credited her former boss, Katarina Manzano Fagerlind, as a cherished influence. Soccorsi continues to foster creativity within Arket while collaborating with diverse talents across the fashion and art industries.
Arket’s expansion into Ireland will be marked by the opening of a new store in Dublin’s Grafton Place, launching its autumn/winter collection. This collection is characterised by chunky wool knitwear and versatile layering pieces, perfect for the winter season.
Arket’s entry into the Irish market reflects its strategic growth while maintaining a firm commitment to its Scandi brand principles.
