Matalan’s latest Halloween campaign, crafted by McCann Manchester, brings excitement to the season.
- The campaign highlights family fun and chaos, aligning with Matalan’s brand proposition ‘We Get It, We’ve Got You’.
- Charlotte Dewhurst emphasises customer-centric offerings, from costumes to spooky decorations.
- The campaign features ten-second advertisements across social and digital platforms, supported by in-store promotions.
- Imogen Tazzyman notes that Matalan provides everything needed to make Halloween more treat than trick.
Matalan’s new Halloween campaign, developed by McCann Manchester, aims to captivate audiences with its thrilling approach. The campaign, coined ‘Trick or Treat’, runs from now until the end of October. It revolves around the brand’s proposition, ‘We Get It, We’ve Got You’, reiterating Matalan’s commitment to understanding and fulfilling customer needs during the Halloween season.
According to Charlotte Dewhurst, Matalan’s Director of Marketing, the campaign seeks to put customers at the centre, whether they are searching for children’s costumes, adult pyjamas, or decorations to enhance the Halloween spirit at home. ‘We’re incredibly excited to reveal our new Halloween TV ad at Matalan, showcasing the family fun (and chaos) of this exciting occasion,’ she stated.
The campaign’s visual presence is ensured by ten-second commercials aired across social media and digital channels, with additional in-store promotions to enhance customer engagement. This strategy is intended to increase accessibility and reach various customer segments effectively.
Imogen Tazzyman, Executive Creative Director at McCann Manchester, articulates that Halloween is not only exciting for children but also a challenge for parents. To address this, Matalan provides a comprehensive selection of costumes and decorations, allowing families to focus on the enjoyable aspects of Halloween. ‘Luckily Matalan has got you covered on everything from the costumes to the decorations – so you can keep it more treat than trick this year. Just don’t forget yourself!’ she added.
Media buying for the campaign is managed by Havas Media, ensuring a wide and strategic distribution of the campaign across targeted channels.
Matalan’s innovative Halloween campaign thoughtfully combines customer engagement with comprehensive offerings, promising a festive experience for all.
