Woolmark has outlined a bold new sustainability programme named Woolmark+, aimed at transforming the wool industry towards more eco-friendly practices. The initiative encompasses 13 science-based strategies to promote regeneration, cut emissions, and boost productivity. It emphasises uniting wool producers, the supply chain, and brands to achieve environmental and economic goals. One key innovation is insetting, a nature-based solution contrasting traditional carbon offsetting. The programme seeks to elevate the industry beyond the narrow focus of emission reduction, aiming for broader ecological benefits.
Woolmark has announced a forward-thinking initiative titled Woolmark+, designed to lead the wool sector towards enhanced sustainability and improved livelihoods for those in the supply chain. This ambitious plan includes a total of 13 science-driven initiatives, seven of which are already in progress. A new recycled content specification was introduced in July, with further strategies on the horizon.
These efforts intend to support partnerships across the entire wool supply chain, strengthening connections between woolgrowers, manufacturers, and brands globally. A notable aspect of the Woolmark+ initiative is its focus on insetting as opposed to offsetting. Defined by the World Economic Forum, insetting involves nature-based solutions like reforestation and regenerative agriculture, distinguishing itself from carbon offsetting that usually involves purchasing carbon credits.
Woolmark’s plans aim to connect woolgrowers with international brands focused on emission reduction targets through sustainable, on-farm practices. The initiative will be funded through both direct and collaborative investments, with Woolmark estimating a global allocation of around AUD$16bn (£8.3bn) in environmental stewardship activities.
The programme aspires to create a ‘nature positive’ impact, which goes beyond just achieving net zero or carbon neutrality. This involves reversing nature loss and supporting biodiversity, with a target measured against a 2020 baseline. The commitment of Australian woolgrowers, responsible for managing vast stretches of land, is critical to this transition towards a low-emission, nature positive industry.
Australia plays a prominent role in global wool production. However, the practice of mulesing, prevalent due to its effectiveness in preventing flystrike, has faced criticism. Woolmark is actively exploring and promoting alternatives to diminish reliance on this method, advocating for best practices in animal welfare and championing research and education in this domain.
Through the Woolmark+ initiatives, the organisation underscores the importance of responsible and sustainable business practices. Looking ahead, the Drapers Conscious Fashion Awards will further spotlight forward-thinking businesses embracing such sustainable operations across their supply chains.
Woolmark+ signifies a progressive shift in the wool industry towards sustainable practices, striving for ecological and social advancements.
