The highly anticipated launch of Molly-Mae Hague’s own womenswear brand has been confirmed, marking a significant step in her career within the fashion industry.
- The brand, named Maebe, aims to introduce a contemporary style that blends elevated fashion with accessibility.
- Molly-Mae’s transition from creative director at PrettyLittleThing to brand owner demonstrates her growth and ambition in the fashion world.
- Fans and followers have eagerly awaited this launch, having pieced together clues from social media about the impending announcement.
- Maebe is set to go live as an online direct-to-consumer business, offering a fresh shopping experience from 29 September.
The confirmation of Molly-Mae Hague’s venture into her own womenswear brand, Maebe, has been met with excitement and anticipation. This launch marks a new chapter in Hague’s expanding fashion journey, previously highlighted by her role as creative director at PrettyLittleThing. Known for her influence on fashion trends and her business acumen, Hague’s new brand seeks to combine elevated style with accessibility for its audience.
The brand Maebe is described as a contemporary womenswear label, designed to offer a luxurious feel that remains accessible to today’s young, style-conscious generation. The brand intends to reach its audience directly through an online platform, emphasising a seamless shopping experience that aligns with digital consumer habits.
Scheduled for launch on 29 September, Maebe will unveil its debut collection, promising fresh styles and innovative designs. While specific details about the collection remain under wraps, the anticipation is building among fashion enthusiasts who are eager to see how Hague’s personal style and design sensibilities will manifest in her brand.
Hague’s journey from Love Island fame to a formidable force in the fashion industry is underscored by her past success with PrettyLittleThing. Her initial collection there sold out within hours, signalling her potential as a trendsetter and influencer in the field. This new venture reflects a natural progression from her previous roles and success, signalling her readiness to shape her own brand identity.
The launch of Maebe was preceded by much speculation, especially on social media. Followers keenly observed the establishment of a new Instagram account for the brand, predicting this significant move in Hague’s career. This strategic use of social media has effectively built up anticipation, adding to the narrative of Maebe as a brand for the digitally savvy.
As Maebe prepares to launch, the fashion industry eagerly watches to see how Molly-Mae Hague will imprint her signature style on her new brand.
