Boohoo Group has inaugurated a new, expansive showroom located in London’s Soho, aiming to centralise its core brand activities under one roof.
- The showroom, measuring 6,700 sq ft, is situated at Boohoo Group’s central London office and will host its five main brands.
- Karen Millen is the first brand to utilise this space, presenting its upcoming collection immediately after the showroom’s opening.
- The showroom is designed to accommodate diverse activities, from product showcases for influencers to internal meetings and fitness classes.
- Equipped with versatile facilities, it allows simultaneous events, enhancing the efficiency and functionality of brand operations.
Boohoo Group has marked a significant development with the opening of a new, expansive showroom in London’s Soho. The facility aims to serve the group’s core brands, providing a centralised location for activities involving Boohoo, Boohoo Man, PrettyLittleThing, Karen Millen, and Debenhams.
Spanning 6,700 square feet, the showroom is strategically located on the ground floor of Boohoo Group’s central office at 10 Great Pulteney Street. This space supersedes Boohoo Group’s former showroom, which was notably smaller at 3,500 square feet. The increase in size reflects the group’s ambitions to expand their brand operations.
Karen Millen has taken the lead as the first brand to showcase its latest collection in this new, versatile space. This move is not merely about showcasing products but is designed to engage various stakeholders, including influencers, press, celebrities, stylists, and brand partners.
Beyond product displays, the showroom is a multifunctional space. It is tailored to host a range of internal activities, including meetings and weekly fitness classes for employees. This diversity is made possible by its design, which includes dressing rooms, flexible work areas, display wardrobes, a content creation space, and a garden terrace.
The adaptability of the showroom is one of its key attributes, featuring dividing walls that allow areas to be sectioned off for multiple, simultaneous events. Such functionality ensures that Boohoo Group maximises the utility of the space, catering to varied brand and partner needs.
Boohoo Group’s new showroom marks a significant step in enhancing brand operations and fostering collaborations.
