Seraphine, a renowned maternitywear retailer, has strengthened its leadership team with notable appointments.
- Jonathon Brown, former CEO of Joules, has been named interim CEO of Seraphine.
- Mary Homer, previously managing director at The White Company, joins as a non-executive director.
- These strategic hires follow Seraphine’s delisting from the London Stock Exchange.
- Seraphine aims to enhance product and service quality under its new leadership.
Seraphine has taken a significant step by welcoming Jonathon Brown, the former CEO of Joules, as its interim CEO. Brown, who played a crucial role at Joules during its acquisition by Next in December 2022, replaces David Williams, who vacated the position in April.
Mary Homer, who led The White Company as managing director for seven years, has joined Seraphine as a non-executive director. Her wealth of experience from Topshop and The White Company strengthens Seraphine’s leadership.
Both Brown and Homer are set to collaborate closely with Seraphine’s chair, Bill Ronald, as well as the broader management team. Their mission is clear: to ensure that Seraphine continues to deliver the quality products and customer service that it is known for.
Bill Ronald expressed his enthusiasm, stating, “We are delighted to be working together and have no doubt that [they] will bring considerable experience and passion to the brand going forward.”
This restructuring comes after Seraphine’s delisting from the London Stock Exchange, a move orchestrated by its private equity backer, Mayfair Equity Partners. This new leadership team is poised to drive the brand forward in its next phase.
With seasoned professionals now steering Seraphine, the brand is set for an exciting new chapter.
