The Very Group has launched its new retail media initiative, the Very Media Group, in collaboration with SMG, leveraging a 12-year partnership.
- The new media proposition aims to enhance brand partnerships by utilising cutting-edge technology and consumer insights.
- Integration with Criteo’s platform allows brands to access digital shelves, aiding in precise campaign creations.
- The Very Media Group offers brands collaborative opportunities for concept development and social media targeting.
- This marks a substantial step in retail media, offering transformational opportunities for brands and The Very Group alike.
The Very Group has unveiled the Very Media Group, a reimagined retail media proposition. This development sees the continuation and expansion of a 12-year collaboration with SMG, an independent retail media operator. The initiative is designed to draw from SMG’s advanced technological capabilities to offer enhanced consumer insights and broader connectivity for brand partners.
Through integration with Criteo’s commercial media platform, brands are provided access to The Very Group’s extensive digital shelf. This strategic move allows participating brands to develop targeted campaigns aimed at their ideal customers, thereby driving increased sales and engagement.
The Very Media Group extends an invitation to brands for co-creation in campaign development. By targeting audiences both online and via social media platforms, this initiative enables brands to craft campaigns that resonate effectively with their target demographics.
Jessica Myers, Chief Customer Officer at The Very Group, expressed enthusiasm about the launch, highlighting the company’s in-house expertise and vast data resources. She emphasised the potential of the Very Media Group to transform media planning and strategy through enhanced data access and innovative partnerships.
Sam Knights, CEO of SMG, also commented on the partnership, noting the unique position of The Very Group with its diverse range of brands across various sectors. He stressed that this collaboration would facilitate the creation of highly efficient campaigns, supported by robust performance measurement tools like Plan-Apps.
The introduction of the Very Media Group by The Very Group signifies a progressive evolution in the realm of retail media, promising substantial benefits for both the company and its brand partners.
