Next has strategically acquired a 16% stake in Rockett St George, signalling its continued expansion in the homeware sector.
- The £0.8 million investment follows previous successful collaborations between the two brands, including a notable SS24 home collection.
- Rockett St George’s unique designs have resonated well with Next’s audience, culminating in exclusive product offerings.
- Next’s involvement is expected to broaden Rockett St George’s market presence and diversify its product range.
- The acquisition aligns with Next’s pattern of strategic investments in various lifestyle and fashion brands.
Next has made a strategic move by acquiring a 16% stake in the dynamic homeware brand Rockett St George for £0.8 million. This decision reflects Next’s deliberate approach to expanding its presence in the homeware sector. By deepening its ties with Rockett St George, Next bolsters its portfolio by integrating a brand known for its distinctive style.
Previously, Next and Rockett St George have engaged in successful collaborations through licensing agreements. These ventures included a debut home collection for Spring/Summer 2024, featuring unique items like ‘naughty corner’ cushions and leopard print side plates. The initiative not only showcased Rockett St George’s design ethos but also resonated well with Next’s customer base.
In June, an exclusive 38-piece collection of nightwear, swimwear, and accessories was launched at Next, highlighting the synergetic design and commercial strengths between the two companies. The success of these collections paved the way for a firmer partnership.
With this acquisition, a director from Next is set to join the board of Rockett St George. This move is expected to facilitate a wider product range and enhance consumer reach for Rockett St George, leveraging Next’s extensive retail network.
The acquisition is part of Next’s broader strategy of investing in lifestyle and fashion brands. Recent investments include increasing its stake in Reiss and acquiring significant interests in brands like FatFace and Cath Kidston. Such moves indicate a strong focus on diversifying offerings and maximising market potential.
The acquisition of a stake in Rockett St George by Next is a well-calculated move to expand its brand portfolio and market influence.
