Wacoal Europe, a prominent name in lingerie and swimwear, has acquired Bravissimo, a well-established lingerie retailer, continuing their expansion.
- Bravissimo, known for its larger cup-size bras, was founded in 1995 by Sarah Tremellen, who remains involved in the company.
- The acquisition allows Bravissimo to operate independently, with Leanne Cahill continuing as CEO, ensuring a seamless transition.
- This partnership strengthens the commitment to providing perfectly fitting lingerie and enhances growth opportunities for both companies.
- Bravissimo’s sale was facilitated by the advisory services of BDO, underscoring the strategic nature of this business move.
Wacoal Europe has successfully acquired Bravissimo, a significant move that highlights its strategic expansion in the lingerie and swimwear market. The acquisition brings together two companies renowned for their commitment to perfectly fitting lingerie.
Since its inception in 1995, Bravissimo has specialised in D cup and above lingerie, addressing a unique market need. Founded by Sarah Tremellen, who encountered challenges in finding larger cup-size bras, Bravissimo swiftly became a favoured retailer for many.
Leanne Cahill, who took over as CEO in 2020, will remain in her role, ensuring that Bravissimo continues to operate as a separate company. The company’s headquarters will stay in Leamington Spa, with all 27 stores, including one in the US, remaining operational. This decision underscores Wacoal Europe’s trust in Bravissimo’s established business model and leadership.
Cahill expressed optimism about the acquisition, stating, “I will be working closely with the team at Wacoal to maximise the growth opportunities that our partnership will bring whilst maintaining Bravissimo’s heritage and the unique experience we offer our customers.”
Wacoal Europe, already owning brands like Freya, Fantasie, and Elomi, sees this acquisition as a natural extension of its business. Geoff Embley, CEO of Wacoal Europe, commented on the partnership: “We have been presented with a unique opportunity to join forces with a business that shares our core values and unwavering commitment to delivering perfectly fitting lingerie and swimwear.”
The sale was facilitated by accountancy and business advisory firm BDO, who played a crucial role in ensuring a smooth transaction. This strategic acquisition not only opens new avenues for growth but also solidifies the longstanding relationship between the two companies.
The acquisition is set to enhance both companies’ ability to deliver excellent products while respecting their individual brand identities.
