Primark is set to open its first store in Manhattan, marking a significant milestone in its U.S. expansion strategy.
- Situated on Manhattan’s Herald Square, the new store will be the US flagship, featuring four floors of fashion, homewares, and beauty products.
- The location is strategically chosen across from Penn Station, promising high foot traffic and accessibility.
- Primark aims for 60 US stores by 2026, with the new Manhattan location adding to its existing 27 stores across various states.
- Primark US president, Kevin Tulip, expresses enthusiasm about bringing affordable fashion to the heart of New York City.
Primark has announced plans to open its inaugural store in Manhattan, a move that underscores its strategic expansion within the United States. The store, with an extensive 54,000 square feet of retail space, will be located in Herald Square, an area renowned for its commercial vibrancy.
This upcoming location is set to be Primark’s US flagship store, occupying a prime position across from Penn Station, the nation’s busiest train station. The choice of location is expected to attract numerous commuters and locals, enhancing Primark’s visibility and customer engagement.
Following the successful establishment of a store in Queens Center, another shopping destination in New York, the Manhattan store is part of Primark’s ambitious plan to expand to 60 stores in the United States by 2026.
Primark’s journey in the US began in 2015 with its first store in Boston. Since then, the brand has grown considerably and currently boasts 27 stores in 11 states including significant locations in Illinois, Florida, and Washington.
Kevin Tulip, Primark US president, has highlighted the strategic importance of the Manhattan store. He notes that this opening represents a milestone for Primark, bringing affordable quality fashion directly to Manhattanites and numerous visitors.
Primark’s upcoming Manhattan store marks a pivotal advancement in its US expansion strategy, promising increased market presence and consumer reach.
