Employees now require assistance across a wider spectrum of areas, creating challenges for employers to manage these demands effectively.
- Traditional health and wellbeing sectors are seeing increasing demands, alongside emerging needs in areas like fertility, gender identity, and neurodiversity.
- Research reveals that over 20% of employers anticipate support needs in areas such as addiction and gender identity.
- Communication strategies are critical to inform employees about available support options efficiently.
- A digital platform is recommended for employers to streamline communication and support accessibility.
Employers are increasingly challenged to manage a diverse array of employee support needs. Although traditional areas such as health and wellbeing continue to see rising demand, employees are now also seeking assistance with issues like fertility, gender identity, and neurodiversity. Research by Towergate Health & Protection indicates that over 20% of employers predict growing demands in these areas.
Debra Clark from Towergate Health & Protection highlights the vast range of support sought: from nutrition advice to cancer risk management, and from eldercare to addiction support. The complexity of these needs implies that employers themselves require guidance in providing suitable options.
The broad spectrum of demand is met with an expanding array of support options. Healthcare providers are increasingly offering specialised services, including gender-specific care and fertility support, while companies dedicated to eldercare and neurodiversity provide tailored assistance.
Effective communication is vital to ensure employees are aware of the support services available. Regular updates and tailored messaging can keep employees informed and engaged, especially when addressing diverse demographic needs.
Employers are encouraged to use digital platforms as centralised hubs for managing support options and communications. This approach allows for quick dissemination of information and ensures that employees can easily access support whether in the office or remotely.
As employers strive to support their workforce through varied and sometimes complex situations, expert guidance is considered essential. These experts can not only update employers on existing solutions but also highlight lesser-known areas of support that might be required.
The range of support needs for employees is expanding, demanding innovative and informed approaches from employers.
