Holland & Barrett is planning to increase its presence within UK travel centres, driven by the successful performance of its current stores.
- The retailer is experimenting with new shop formats suitable for station locations across the country.
- Presently, five Holland & Barrett shops are classified under travel locations, reflecting their strategic focus.
- A new kiosk format is being trialled, with the first setup located in Dublin’s Jervis centre.
- The expansion aligns with Holland & Barrett’s broader strategy, which includes partnerships with established high street brands.
Holland & Barrett is strategically positioning itself to bolster its presence in major travel hubs across the United Kingdom. This initiative follows the favourable performance of its existing travel-centric retail spaces. By venturing into these bustling environments, Holland & Barrett seeks to tap into the consistent flow of potential customers.
According to Nick Gerrard, Holland & Barrett’s Property and Format Director, “Travel is an early opportunity for us. We’ve got some travel stores that have great cut-through in London – London Bridge has been hugely successful.” This statement underscores the company’s belief in the untapped potential within travel locations.
Currently, Holland & Barrett operates five stores within travel locations, which seem to flourish due to location-specific strategies. These stores aim to cater to the unique needs and shopping habits of commuters and travellers, a demographic often seeking convenience and quick shopping solutions.
Furthermore, the launch of a new kiosk format is a testament to Holland & Barrett’s innovation in retail strategies. This pilot setup in Dublin’s Jervis centre marks a step towards a flexible, customer-centric model that could be replicated in various locations if proven successful.
In addition to expanding into travel hubs, Holland & Barrett has broadened its reach through partnerships, notably unveiling a collaboration with a notable high street brand in July. This partnership enables the brand to integrate its offerings into well-frequented retail spaces, maximising visibility and accessibility.
Holland & Barrett’s expansion into travel hubs epitomises its strategic growth and adaptation within the retail sector.
