Add People embarks on an ambitious US expansion with a new Austin office, enhancing service for American clients.
- The new Austin office aims to address timezone challenges for American clients, focusing on ecommerce and digital services.
- Cameron Smith leads the Austin team, bringing extensive experience within Add People.
- The company’s transatlantic move seeks to maintain its award-winning culture and high service standards.
- Add People’s strategic growth aligns with the dynamic tech environment of Austin.
Altrincham’s digital marketing agency, Add People, is making a significant leap by opening a new office in Austin, Texas. This ambitious stateside expansion aims to better cater to the needs of small and medium-sized businesses across the United States, especially by tackling timezone limitations previously faced with East Coast operations.
The Austin branch will initially comprise a team of 10, bolstered by several existing staff members relocating from the UK. Led by Cameron Smith, the new Vice President of Operations, the office will focus on ecommerce, Google Ads, and SEO services as a starting point. Smith has progressed within the company over seven years from an account manager to heading the ecommerce PPC department, bringing a wealth of experience to his new role.
A central objective for the Austin office is to extend Add People’s acclaimed company culture to the US, which has been a key factor in its success. By integrating seasoned team members into the American operation, the company aims to standardise its high-quality service and operational ethos across both sides of the Atlantic.
Phil McNulty, Chief Operating Officer, expressed pride in the agency’s evolution since 2002, from a small SEO start-up to one of the UK’s largest agencies with a global client base. He highlighted the rapid growth in the US and Canadian markets over the past five years, which has driven this strategic decision to establish a presence in Austin.
Cameron Smith has expressed enthusiasm about the move, emphasising Austin’s vibrant tech scene and conducive business environment. He believes that Austin’s innovative spirit will be instrumental in inspiring the team to deliver cutting-edge solutions.
Add People’s expansion into Austin is a calculated move to enhance their global presence, leveraging local resources and market opportunities.
