WHSmith reintroduces vinyl records in response to rising demand.
- The retailer will feature both chart hits and classic albums.
- Vinyl sales have surged, with a significant increase reported last year.
- WHSmith was influential in popularising vinyl in the 1950s.
- Emma Smyth expresses excitement over the return of vinyl to stores.
WHSmith is reintroducing vinyl records to its shelves in response to a growing consumer interest that has been rekindled over recent years. The decision will see 80 stores across the United Kingdom, including in Canterbury, Chester, Edinburgh, and York, offering a selection of both contemporary chart hits and timeless classics on vinyl.
The resurgence of vinyl records, which has been noted by the trade association BPI, is marked by a remarkable growth, with sales figures increasing at a pace four times faster than the previous year, indicating an 11.7% rise to 5.9 million units in 2023.
The high street retailer, a pioneer in the music retail industry during the mid-20th century, initially began selling vinyl albums in the 1950s. However, as the compact disc gained popularity, vinyl was gradually phased out 30 years ago. The current demand reversal illustrates a renewed appreciation for the analogue format.
Emma Smyth, the High Street Commercial Director of WHSmith, shared her enthusiasm, stating, “After thirty years vinyl is back at WHSmith! I’m sure there are many customers out there who remember spending hours in record shops browsing the latest vinyl LPs and the artistic record covers.”
The reintroduction aims to cater to both seasoned vinyl enthusiasts and new listeners, bridging generations and musical tastes as WHSmith reinvents its product line to meet evolving customer preferences.
The revival of vinyl records at WHSmith highlights the enduring appeal and growing demand for this classic music format.
