Lidl has announced a significant expansion of its plant-based products due to growing consumer interest.
- A 12% increase in demand for plant-based foods has prompted Lidl to triple its range.
- The new Vemondo! Plant Based line will see an initial rollout, expanding nationwide by January.
- The expanded selection will feature popular plant-based options like burgers, sausages, and nuggets.
- Lidl aims to lead in price competitiveness and plant-based dietary offerings.
Lidl has responded to a marked 12% increase in demand for plant-based foods by expanding its plant-based product range in the UK. This development illustrates the growing consumer shift towards more sustainable and health-conscious dietary choices.
The new Vemondo! Plant Based range is set to be introduced in selected stores starting this month, with plans for a comprehensive national rollout by January. The expansion will add 21 new products to Lidl’s offerings, encompassing a variety of plant-based alternatives such as burgers, sausages, mince, and nuggets.
Lidl’s commitment is aimed at setting specific targets for plant-based proteins, which positions the retailer as a pioneering force in the UK market. Chief Commercial Officer Richard Bourns highlighted the investment in British farming and the commitment to ensuring affordability, stating: “We’re becoming the first UK retailer to set specific plant-based protein targets, with a commitment to breaking down key barriers that currently exist, ensuring that more customers can afford to make healthy and sustainable choices.”
In alignment with its sustainability goals, Lidl pledges to offer market-leading prices for plant-based products, enhancing choices available to their shoppers. This initiative follows last year’s efforts to reduce animal-based products in their inventory as part of a broader sustainability strategy. The discounter expects vegan alternatives to increasingly replace animal-based products. This approach underscores Lidl’s commitment to expanding its plant-based offerings through 2025 and beyond.
Lidl’s proactive expansion of plant-based products reflects a strategic response to consumer demands and sustainability goals.
