Smartphones are increasingly vital in business management, offering numerous apps to boost productivity.
- Research shows that 24% of businesses utilise mobile apps to enhance revenue.
- Over a third of businesses have improved customer service through app usage.
- Nearly two-thirds of UK emails are accessed via mobile devices.
- Industry professionals recommend top applications for effective business management.
Smartphones have become indispensable tools for business operators, who leverage a myriad of applications to streamline processes and enhance productivity. Research indicates that nearly a quarter (24%) of businesses are adopting mobile apps to bolster their revenue streams. More significantly, 38% have utilised these apps to augment their customer service capabilities, demonstrating the transformative potential of smart technology in modern commerce.
The trend of engaging with business activities via mobile devices is further highlighted by the statistic that almost 63% of emails in the United Kingdom are now opened on these platforms. This shift underscores the convenience and efficiency that mobile technology brings to professional communication and task management.
Lee Dobson, a Senior Account Manager at Bulldog Digital Media, asserts, “As a business owner, I’ve found that a lot of work is done on my phone and, believe it or not, I can easily go a whole day without logging on to my laptop.” Dobson’s experience illustrates how advanced mobile capabilities facilitate business operations, challenging the outdated notion that smartphones are mere consumer gadgets.
Pebble Magazine’s Georgina Wilson-Powell shares a similar sentiment: “I run about 50% of my business via my phone and couldn’t be without it.” Her reliance on mobile technology for email, social media, and collaboration tools like Slack, emphasises its integral role in daily business activities.
A survey by e2save has curated a list of the most efficient apps for entrepreneurs seeking to optimise their businesses:
Slack simplifies team communication across devices, promoting seamless collaboration.
MailChimp empowers users to manage their email marketing campaigns directly from their phones, also aiding in subscriber management via social media advertisements.
Adobe Spark Post offers easy graphic design solutions through mobile, with templates and tutorials readily available.
iZettle transforms your smartphone into a versatile point-of-sale system, accommodating various payment methods.
Sprout Social facilitates social media content management and creation from any location.
Microsoft Teams enables real-time communication and meetings, supporting business interactions on the go.
Karl Middleton, a Mobile Expert at e2save, states, “What once might have been expensive software is now readily available for business owners at their fingertips – often for free.” Middleton advises thorough research to identify apps that match specific business needs, highlighting the extensive possibilities offered by these tools.
Smartphones, equipped with the right apps, are powerful allies in enhancing business operations efficiently.
