Keith Lammie joins One Day’s leadership, marking a new strategic era.
- A former regional managing director, Keith brings extensive expertise.
- One Day’s strategic focus shifts to foreign markets and growth.
- The agency’s international revenue now exceeds 45% of total earnings.
- Keith is tasked with leading UK market strategies, joining a robust team.
In a move that underscores its strategic aspirations, One Day has appointed Keith Lammie, former Global regional managing director for Scotland and the North, as part of its newly reformed leadership team. Joining founder and CEO Ricardo Seixas and Poland and Eastern Europe chief Anita Puchalska, Lammie has become a pivotal figure in reshaping the agency’s future trajectory.
The agency has already embarked on a transformation, embracing a renewed focus on foreign markets, supported by notable investment from the longstanding Manchester-based Behrens Group. Such developments suggest a departure from its startup days, signalling a matured approach as One Day gears up for broader international engagement.
Reflecting on its progress, One Day reports that international billings have surged to account for over 45% of its total revenue. This growth trajectory is poised to receive an additional boost as the agency prepares to announce the acquisition of a high-profile sports racing brand, further cementing its global credentials.
Plans for 2025 are already in motion, with One Day setting its sights on expansion into two additional markets by early January. This proactive approach exemplifies the agency’s commitment to maintaining its momentum and leveraging new opportunities.
Ricardo Seixas, reflecting on the agency’s evolving dynamics, highlighted the necessity of agility in delivering effective marketing solutions. He underscores that the agency’s vision revolves around creating agile clusters worldwide, a strategy that Keith Lammie, with his extensive expertise, will help implement in the UK market.
Keith Lammie expressed his enthusiasm for joining the agency, noting his familiarity with One Day’s passion and commitment to its clients from his previous engagements. His collaboration with Ricardo Seixas is founded on a shared commitment to understanding client needs and delivering impactful media campaigns.
Lammie’s appointment aligns with One Day’s strategic emphasis on decentralised, flexible business models. This structure is not just advantageous but essential for thriving in the fast-evolving digital marketing landscape.
Keith Lammie’s inclusion in One Day’s leadership promises a forward-thinking phase of growth and expansion.
