Bolser, a Leeds-based digital agency, is strengthening its collaboration with the National Theatre at Home, enhancing their streaming service platform.
- Following a successful SEO and app store optimisation project, Bolser’s contract with the National Theatre at Home has been extended.
- Head of National Theatre at Home, Callum Stewart, reported immediate improvements in SEO KPIs since partnering with Bolser.
- Bolser will focus on driving new customers to the platform, with a particular emphasis on Christmas gifting subscriptions.
- The National Theatre continues to bring engaging stories to a global audience through its streaming platform.
Bolser, a prominent digital agency in Leeds, has successfully extended its contract with the National Theatre at Home, a streaming service known for delivering high-quality theatrical productions to a global audience. Their collaboration has been pivotal in enhancing the platform’s digital presence and reach.
The extension of this contract comes after Bolser’s impactful global search engine optimisation (SEO) and app store optimisation programme, which significantly improved the platform’s visibility and user reach. Callum Stewart, Head of the National Theatre at Home, commended Bolser for the immediate improvement in the platform’s SEO key performance indicators since their partnership began.
Looking forward, Bolser is set to deploy strategic initiatives aimed at attracting new customers to the National Theatre at Home platform. Part of this strategy includes seasonal marketing campaigns with a focus on subscriptions as Christmas gifts, which are anticipated to further increase the platform’s audience base.
Dominic Howe, Bolser’s Client Services Director, expressed enthusiasm about the extended partnership, highlighting the success in diversifying and amplifying the theatre’s online audiences. This endeavour aligns with the National Theatre’s mission to entertain and inspire audiences worldwide with its creative storytelling.
The National Theatre remains committed to sharing captivating stories through various mediums. Its innovative streaming service offers audiences the opportunity to experience theatre not just in traditional venues but also from the comfort of their homes, showcasing productions like ‘Vanya’ starring Andrew Scott, and ‘People, Places & Things’ featuring Denise Gough.
The extended partnership between Bolser and the National Theatre at Home promises to further enhance the theatre’s global outreach through strategic digital initiatives.
