Westfalia Fruit Group, renowned as one of the largest global fruit suppliers, has appointed Chris Bush, the former Tesco UK head, as its new CEO. This strategic decision marks Bush’s return to a prominent leadership role in the grocery sector.
Bush’s new appointment follows his tenure as the divisional CEO of DFI Retail Group in South East Asia, where he managed operations for over 1,500 stores across seven countries. His extensive experience in grocery retail, spanning nearly four decades, includes significant roles such as the CEO of Tesco Thailand and the UK managing director for Tesco.
The decision to appoint Bush as CEO comes nearly six years after he was exonerated of fraud charges in connection with Tesco’s £250 million accounting scandal. The Serious Fraud Office’s case against him was dismissed in 2018 due to insufficient evidence, enabling him to continue his illustrious career in the retail industry.
Bush expressed his enthusiasm for his new role at Westfalia, a company that operates in 17 countries across five continents, specialising in avocados and a wide range of products including avocado oil, guacamole, and dried fruit. “I am both honoured and delighted to be joining an organisation that is so clearly dedicated to innovation, product quality and sustainability,” he stated.
Dr Khotso Mokhele, chairman of Hans Merensky Holdings and Westfalia Fruit Group, highlighted Bush’s “exceptional strategic capabilities, proven operational effectiveness, and strong experience in retail” as crucial factors for his appointment. Westfalia Fruit Group, founded 75 years ago, continues to be a leader in the global fruit market, with a strong commitment to sustainability and product innovation.
Bush’s appointment as CEO of Westfalia Fruit Group reflects a significant step forward for the company, leveraging his vast experience and strategic vision to enhance its global operations.
