Wilko has officially launched a new webshop on Amazon, marking an expansion in its digital presence.
- The launch features Wilko’s own-brand household and DIY products available on the Amazon platform.
- Wilko is aiming to rebuild its market presence in the UK under new ownership by The Range.
- Recent months have seen Wilko increase its online offerings, including new bathroom and kitchen collections.
- Wilko’s return to physical retail continues with an upcoming store opening in London.
Wilko has expanded its digital footprint by launching a new webshop on Amazon. This strategic move allows consumers to access a wide range of Wilko’s own-brand products, including pet essentials, cleaning supplies, paint, electrical items, storage solutions, homewares, and soft furnishings such as curtains and bedding.
The webshop launch is a crucial part of Wilko’s strategy to rebuild its presence in the UK market. After being acquired by The Range following an administration period last year, Wilko has been focusing on enhancing its online retail offerings. The collaboration with Amazon is expected to increase its accessibility and reach among UK customers.
In an effort to diversify its product range, Wilko has recently introduced new collections for bathrooms and kitchens online, further strengthening its ecommerce portfolio.
Wilko’s return to the UK high street is marked by the opening of a new store in London’s Uxbridge on November 22. This opening signifies a step towards revitalising its physical retail presence, complementing its digital growth strategy.
Wilko’s strategic digital and physical expansion efforts highlight its commitment to regaining a strong foothold in the retail market.
