The outdoor retail brand has announced the launch of its new running department named Kudos Run, catering to the growing running community.
- Available both in-store and online, Kudos Run offers a range of premium products tailored for runners.
- Six flagship stores across key locations will feature the new department, enhancing the brand’s sports offerings.
- Advanced foot scanning technology will be introduced to provide customised recommendations for runners.
- The initiative is part of the retailer’s strategy to become a leading destination for running enthusiasts.
The outdoor retail brand has introduced a new running department called Kudos Run to meet the demands of an expanding running community. This venture aims to provide a comprehensive range of products and services dedicated to running enthusiasts.
Available both in-store and online, Kudos Run showcases a selection of premium footwear, clothing, wearable tech, and nutritional products. The department features renowned brands like Adidas, Asics, Garmin, Merrell, New Balance, and Salomon, ensuring a wide choice for customers.
Six flagship stores are set to host this new department, with locations in York, Swindon, Coventry, Stoke, Derby, and Stockton. This strategic placement aims to reach a broad customer base and bolster the retailer’s presence in the domain of sports and leisure.
Each of these flagship locations will feature advanced foot scanning technology provided by Volumental. This technology offers runners detailed gait analysis and foot assessments, assisting them in selecting the right footwear to enhance performance and prevent injuries.
According to the chief executive, Lee Bagnall stated: “With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance. By extending our brand partnerships and introducing advanced gait analysis, we’re ensuring that every runner, from novices to seasoned pros, has access to the very best solutions to enhance their performance.”
This move firmly positions the retailer as a prime destination for runners across the country.
The launch of Kudos Run underlines the retailer’s commitment to supporting the running community with unparalleled products and service.
