AllSaints has announced the appointment of Liam Price as their new Global E-Commerce Director, highlighting changes in their digital strategy.
- Price joins AllSaints having recently served as Digital Director at FatFace, bringing 17 years of industry experience to his new role.
- Leaving his position at FatFace last month, Price expressed excitement on LinkedIn about joining the AllSaints and John Varvatos teams.
- At FatFace, Price played a key role in the transition to Next’s Total Platform following the acquisition of the retailer.
- The move is part of a broader trend, with former FatFace COO Mark Wright also taking up a new role recently.
Liam Price, known for his extensive experience in the fashion industry, has been named as the new Global E-Commerce Director for AllSaints. This strategic appointment indicates a forward-thinking approach to strengthening AllSaints’ digital capabilities.
Bringing 17 years of experience, Price’s career includes significant roles at fashion retailers such as Warehouse, New Look, LK Bennett, and Oasis. His recent tenure at FatFace saw him overseeing digital operations since 2021, where he contributed notably to the seamless integration of FatFace’s systems with Next’s Total Platform after Next acquired the brand.
Price announced his new position via LinkedIn, where he shared his enthusiasm for joining the AllSaints and John Varvatos teams. He stated, “I’m really excited to announce I’ve joined the amazing team at AllSaints & John Varvatos as Global e-Commerce Director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.”
Price’s transition to his new role occurs alongside other noteworthy career movements within the industry. Mark Wright, FatFace’s former Chief Operating Officer, has also been appointed as the interim Chief Executive at JoJo Maman Bébé, further highlighting the dynamic shifts in leadership across fashion retail.
These appointments reflect broader industry trends towards digital and operational transformation, as fashion retailers continue to adapt in a rapidly evolving market.
Liam Price’s appointment at AllSaints underscores a strategic emphasis on enhancing digital operations within the fashion industry.
