A groundbreaking development in personal hygiene has emerged with the introduction of ‘Shift’, the world’s first plastic-free, refillable deodorant.
- Dawn Creative has spearheaded the branding strategy for this innovative product, emphasising its sustainable and distinctive approach.
- Shift is designed to disrupt the personal hygiene market with its bold brand identity, moving away from traditional aesthetics.
- The partnership between Dawn Creative and Shift highlights a commitment to ethical branding and environmentally-friendly products.
- The unique branding strategy incorporates vibrant imagery that reflects the changing values of sustainability and individuality.
In a significant leap for sustainable products, ‘Shift’ introduces the world to its first-ever plastic-free and refillable deodorant. Spearheaded by Dawn Creative, ‘Shift’ aims to revolutionise the market with not just a new product, but a new mindset that prioritises environmental responsibility.
Dawn Creative has meticulously crafted a branding strategy for ‘Shift’, focusing on creating a playful and appealing name and visual identity. The agency has leveraged its expertise to ensure that the brand stands out with a vibrant and expressive image, signalling a departure from the muted tones typical in the personal hygiene sector.
The development of ‘Shift’ involved collaboration across several areas including the name, visual identity, voice, and culture. This comprehensive approach was taken to highlight the unique features of the product and align with its ethos. The branding prominently showcases a forward-thinking and bold identity that is not afraid to challenge the norm.
Design director Oli Furze from Dawn Creative stated, “Our aim with Shift was to highlight not only a new product, but a new approach. With our branding, we wanted to indicate that this product was something different to everything else on the market. Sustainable, ethically sound, but also exuberant and glad to be different.”
The branding process carefully considered packaging, ensuring that Shift’s identity was cohesively reflected through fluid logos and human-centric designs. This attention to detail aimed to foster a holistic brand experience.
Jonathan Winstanley, founder of Shift, praised Dawn Creative for its collaborative efforts, stating that the journey from conceptual design to developing a full-fledged brand was smooth and enjoyable. He acknowledged Dawn’s assistance in recommending partners for additional services, underscoring a successful partnership.
Shift and Dawn Creative have together set a new benchmark for sustainable branding in personal care products.
