With Nothing Underneath, a British womenswear brand, has secured £2.5 million in its first funding round.
- Founded by Pip Durell in 2017, the brand focuses on menswear-inspired shirts for women.
- The investment, led by Pembroke VCT, will assist in international expansion and product line development.
- With Nothing Underneath plans to extend its market reach to the US and European countries.
- Key hires and UK retail expansion are also anticipated with this new funding.
With Nothing Underneath, a British womenswear brand, has successfully secured a substantial £2.5 million investment in its initial funding round. This significant financial boost was led by Pembroke VCT, known for investing in brands like Me+Em and Tala. Pembroke VCT’s involvement highlights the potential seen in With Nothing Underneath’s unique market position.
Established in 2017 by former Tatler editor Pip Durell, the brand has a clear vision of delivering menswear-inspired shirts tailored specifically for women. Their dedication to quality and style has quickly led to their recognition in the fashion industry.
In 2022, With Nothing Underneath marked a significant milestone by opening its first store in the heart of London and recently expanded its product range to include trousers. This strategic move aims to broaden their customer base and enhance brand presence.
The recent funding will play a crucial role in executing the brand’s ambitious growth plans. Primarily, it will fuel international expansion into lucrative markets such as the US, Germany, Austria, and Switzerland, tapping into the growing worldwide interest in British heritage fashion.
Additionally, the investment will facilitate key strategic hires to solidify the senior leadership team and drive product innovation. There’s also a focus on increasing their physical retail footprint within the UK, reflecting confidence in the potential for significant domestic growth.
Andrew Wolfson, CEO of Pembroke Investment Managers, noted that this investment would enable With Nothing Underneath to enhance its product range and support its international growth strategy. Durell expressed enthusiasm about the new partnership, emphasising their commitment to maintaining core brand values while pursuing this next phase of development.
With Nothing Underneath is set on a promising growth trajectory, backed by substantial investment and strategic planning.
