Waitrose has partnered with Just Eat to broaden its on-demand grocery delivery service.
- This collaboration will be implemented across 229 Waitrose branches, including key cities.
- Waitrose continues to build on its existing delivery partnerships with leading platforms.
- A significant investment plan supports Waitrose’s expansion and modernization efforts.
- Store innovations like delivery hatches demonstrate Waitrose’s commitment to convenience.
Waitrose has strategically aligned with Just Eat to enhance its on-demand grocery delivery capabilities, marking its latest effort to meet increasing consumer demand for convenience. The partnership will extend to 229 Waitrose branches, including major urban areas such as Birmingham, Glasgow, London, and Manchester. This move aims to expand Waitrose’s reach to a broader customer base and meet the growing expectations of modern consumers for quality and timely grocery delivery.
Previously, Waitrose had established delivery partnerships with other well-known services like Deliveroo and Uber Eats. These collaborations illustrate Waitrose’s proactive approach in leveraging technology and partnerships to maintain its competitive edge in the grocery sector. As part of a broader strategy, the supermarket is not only focusing on delivery but is also planning to open up to 100 new convenience stores across the United Kingdom over the next five years. These initiatives form part of a substantial £1 billion investment directed towards new store openings and refurbishments.
Emphasising its forward-thinking approach, Waitrose introduced innovative features such as the delivery hatch at its John Barnes store on London’s Finchley Road. This allows the store to effectively manage orders from Uber Eats and Deliveroo, even outside of traditional operating hours, further enhancing customer convenience and flexibility.
James Bailey, the executive director of Waitrose, highlighted the growing consumer interest in convenience without sacrificing quality. He stated, ‘As demand for greater convenience has grown, so have expectations of convenience food – and rightfully so. Neither show signs of slowing and that is a huge opportunity for us.’ This sentiment was echoed by Claire Pointon, Managing Director for Just Eat UK and Ireland, who noted that speed is increasingly seen as a necessity rather than a luxury. “Just Eat is proud to be leading this change and so we’re thrilled to be adding Waitrose to our list of grocery partners,” she stated, emphasising the enhanced choice and value available to customers.
This partnership highlights Waitrose’s commitment to innovation and adapting to changing consumer needs in the retail sector.
