Channel 4 launches a campaign for its upcoming drama Generation Z, starring Sue Johnston.
- The show portrays a generational clash involving zombie Boomers with a penchant for Gen Z meat.
- A unique marketing campaign includes a ‘conceptual trail’ and interactive billboards.
- Influencer stunts and digital media engage audiences with inventive, thematic content.
- The drama will be available on Channel 4 from October 27th.
Channel 4 has unveiled a distinctive promotional campaign for its eagerly anticipated zombie drama, Generation Z. The series features the renowned actress Sue Johnston and explores the intriguing theme of a generational clash. In this drama, elderly Boomer zombies develop a taste for Gen Z meat, leading to a conflict that is both chilling and comical.
Central to the campaign is the ‘conceptual trail’, a vivid marketing initiative where Sue Johnston’s character is depicted preparing dinner with Lewis Gribben, another cast member. The trail, which is already accessible to the public, captures the show’s essence of blending horror with humour. Various other cast members, including Buket Komur, Viola Prettejohn, and Jay Lycurgo, appear in out-of-home (OOH) advertisements that present a grotesque yet intriguing image of Gen Z faces served on decorative plates.
In addition to traditional media, Channel 4 has incorporated several inventive digital and social media elements. A Snapchat lens is available for users to explore the show’s theme creatively, allowing their own faces to appear as dishes for the boomer zombies. Moreover, a social media stunt features Fred Sirieix alongside influencers promoting a fictional ‘Flesh Kitchen’, enhancing the show’s narrative through engaging content.
A special installation will take place at London’s Westfield shopping centre on October 30th and 31st, where an interactive billboard will allow passersby to see their heads served as meals for the elderly undead. This part of the campaign mimics the poster campaign, offering a real-time, thrilling experience for the audience.
Furthermore, Channel 4’s digital youth brand, 4.0, enhances the campaign with a YouTube episode featuring influencer Chloe Burrows. In a humorous twist, she pranks her mother into presenting a fake documentary about ethical zombies. The combination of digital strategy and influencer involvement highlights the network’s forward-thinking approach to engaging with a younger audience.
Generation Z promises a fresh and provocative take on the zombie genre, skillfully blending humour with horror.
