A significant event is set to unfold, bringing together leaders from ITV, Channel 4, Sky, and HUB.
- This gathering will explore how brands can effectively leverage TV sponsorship regardless of budget size.
- Scheduled for 5 November at MediaCity, it promises insights into the evolving landscape of TV sponsorship for 2025.
- Key figures like Jason Spencer of ITV and Chris Hudson of HUB will share actionable strategies.
- Participants will have the opportunity for direct engagement through a Q&A session.
In a much-anticipated event, industry leaders from major networks such as ITV, Channel 4, Sky, and HUB will converge to discuss the nuances of TV sponsorship, addressing how organisations can optimise outcomes no matter their financial constraints. This assembly, marking a collaborative effort by Prolific North and Leeds agency HUB, will offer a pragmatic exploration of contemporary sponsorship tactics.
Taking place on the 5th of November at MediaCity, this event is poised to provide attendees with a forward-looking perspective on the trajectory of TV sponsorship as we advance into 2025. Participants will gain first-hand insights into both longstanding and emerging strategies necessary to navigate the complex sponsorship landscape.
Among those offering their expertise is Jason Spencer, Business Development Director at ITV, who, alongside Chris Hudson of HUB, Alex Peet from Channel 4, and Laura Peterson from Sky, will engage in a panel discussion aimed at dissecting current industry trends and best practices.
The event underscores the potential for brands, whether extending support to a soap opera over an extended period or backing a brief sporting event, to achieve measurable success through sponsorship. This critical dialogue seeks to equip marketers with the knowledge to tailor their initiatives effectively to reach targeted audiences.
An interactive question-and-answer segment will further enrich the session, enabling attendees to delve deeper into specific aspects of TV sponsorship and directly engage with the panellists.
This event represents an invaluable opportunity for marketers to enrich their understanding of TV sponsorship dynamics.
