Represent, a British streetwear brand, is launching its first UK flagship store in Manchester’s city centre this weekend.
- The 5,419 sq ft store on New Cathedral Street represents the brand’s first permanent UK retail space after previous online success.
- Founded by Manchester-born brothers, the brand has seen an average sales growth of 81.4% over the last three years.
- Represent aims for a £100m turnover by year-end, with hopes for £250m by 2028.
- The Manchester store includes a dedicated floor for its rapidly growing performancewear line, 247 by Represent.
Represent, renowned for its British streetwear, is preparing to open its first UK flagship store in Manchester, marking a significant milestone for the brand. The store is set to open this weekend on New Cathedral Street, spanning an impressive 5,419 sq ft. This move follows the brand’s success in the United States, with a boutique already established in Los Angeles.
Founded in 2011 by brothers George and Mike Heaton, Represent has rapidly grown from its online beginnings. The brand was named one of the UK’s fastest-growing private companies by The Sunday Times, reflecting an average sales increase of 81.4% over the past three years.
The company has ambitious financial goals, aiming for £100m in turnover by the end of 2024. This target reflects not just current success but also future plans, with a £250m turnover anticipated by 2028.
The Manchester store signifies the brand’s return to its roots, as the creative director George Heaton remarked, “Given that Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.” This connection to the city is part of the brand’s identity and growth strategy.
A unique feature of the Manchester store is an entire floor dedicated to 247 by Represent, the brand’s performancewear division. This line has quickly become a significant part of Represent’s offerings, predicted to contribute 14% of the business by the end of the year.
Represent’s Manchester flagship store marks a new era for the brand, blending its heritage with ambitious growth plans.
