The AO Arena in Manchester has partnered with AXS, a global ticketing leader.
- This collaboration aims to improve ticket purchase and resale processes.
- The partnership will implement advanced security features for ticketing.
- Fans are promised a more intuitive and seamless buying experience.
- The collaboration strengthens AXS’s presence across major UK venues.
The AO Arena in Manchester has announced a new partnership with AXS, a global leader in ticketing solutions. This collaboration is set to enhance the ticket purchasing and resale experience for fans attending events at the arena. AXS, already a preferred platform for several major UK venues, aims to provide a streamlined and user-friendly ticketing process.
With an impressive track record, the AO Arena is one of the busiest venues worldwide and the largest indoor sporting arena in Europe. Having welcomed over 30 million guests since its opening in 1995, the venue continues to attract high-profile artists and events. The partnership with AXS is expected to simplify the ticket-buying experience for over one million customers each year.
AXS is committed to ensuring a secure ticketing experience, employing innovations such as AXS Mobile ID and AXS Official Resale. These security measures are designed to protect both the venue and its patrons, offering peace of mind during transactions.
Gemma Vaughan, the General Manager of AO Arena, expressed excitement over this partnership, citing AXS’s proven ability to deliver exceptional live experiences. She emphasized that the new platform will be highly intuitive, making ticket purchases easier and more accessible for fans. Vaughan views this partnership as an ideal way to celebrate the venue’s ongoing success.
Blaine Legere, President of International at AXS, echoed these sentiments, highlighting the significance of adding AO Arena to AXS’s growing portfolio of venues. Legere praised the AO Arena’s role in shaping the UK’s live event landscape and welcomed the opportunity to extend AXS’s services to fans across all UK regions.
The strategic partnership between AO Arena and AXS promises to enhance the ticketing experience for fans and solidify AXS’s footprint in the UK.
