Ryan Panchoo founded Borough22 Doughnuts to create allergy-friendly treats, inspired by his children’s dietary needs.
- The company offers gluten-free, vegan, low sugar, Halal, and Kosher certified doughnuts.
- Borough22 is prominently featured in Selfridges and has grown over the past nine years.
- A new Grenada-inspired doughnut selection celebrates Black History Month.
- Panchoo envisions expanding Borough22’s global presence, addressing allergy needs worldwide.
Ryan Panchoo, motivated by his children’s complex dietary requirements, established Borough22 Doughnuts to offer inclusive treats. Observing the lack of suitable dessert options for children with allergies, Panchoo decided to innovate by creating products that cater to various dietary needs. His aim was to offer treats that were just as appealing as those available to others, ensuring no child feels excluded during social occasions.
Borough22’s range of doughnuts includes gluten-free, vegan, low sugar, Halal, and Kosher certified options. These products are available both online and in Selfridges, London. The company’s mission extends beyond just providing allergen-free foods; it strives to ensure that these are visually attractive and uncompromising in taste, thus eliminating the stigma often associated with allergy-friendly foods.
Panchoo’s journey from a side hustle to a full-time commitment came to fruition following redundancy from a managerial role. Inspired by New York’s boroughs and his residence in Plumstead, known as the 22nd borough of London, the brand Borough22 was born. A pivotal partnership with Selfridges has helped raise awareness about the necessity of such products and the widespread issue of allergies.
In celebration of Black History Month, Borough22 launched a Grenada-inspired doughnut box. Panchoo, drawing from his Grenadian heritage, introduced flavours such as spice ring doughnuts, mango-glazed options and combinations of chocolate and plantain. This initiative reflects his ambition to honour his roots while expanding his product offerings. Allergies do not discriminate, and neither does Borough22’s approach to inclusivity.
The success of Borough22 has sparked interest beyond the UK, with inquiries from regions such as the Middle East and the USA. Panchoo envisions taking the brand global, confidently stating, “I think we’ll conquer London, conquer the UK, edge into Europe and then beyond.” His vision underscores the growing demand for allergen-conscious products worldwide, validating Borough22’s mission to serve diverse communities.
Borough22 Doughnuts is paving the way for inclusive dietary options, impacting communities globally.
