In a move to cater to the growing demand for healthier food options, a convenience retailer has revamped its grocery offerings, focusing on biscuits, cereals, and beverages.
The revamp introduces new products such as Oatly Oat Drink, Go Ahead Fruit Slices Apple, Quaker Apple & Blueberry Porridge Pot, and Belvita Soft Baked Choc Chips. These additions aim to provide healthier breakfast and snacking options, reflecting a shift towards more health-conscious consumer needs. As Henry Maulik, head of products, articulates, “As customers become more health conscious, it’s important that we’re able to fulfil their needs.”
In a bid to capture the interest of younger consumers, the retailer is also launching trendy products like Bubbleology Passion Fruit Bubble Tea and Fuel10k Chocolate Breakfast Drink. These new lines reflect current trends and preferences, enhancing the retailer’s appeal to a younger demographic.
The cereal aisle will see the arrival of Kellogg’s Fruit n Fibre, Nestle Cheerios Honey, Kellogg’s Coco Pops Chocos, and Weetabix Chocolate 24’s. This update is part of the retailer’s strategy to make browsing simpler and to increase the availability of on-the-go breakfast items. Maulik comments, “To support the customer mission, we reviewed how we merchandised our cereals. Customers can find what they’re looking for with much more ease, and more on-the-go breakfast items.”
In the hot drink section, new introductions include Nescafe Original three in one sachets, Nescafe Quality Street Green Triangle Mocha sachets, and Cadbury Instant Hot Chocolate. This marks the latest phase in a series of strategic product updates.
Earlier this year, the retailer expanded its fresh food selection, adding 39 new products including pre-prepped vegetables, high protein snacks, and ready meals. Subsequent updates saw the addition of new bakery lines in May and an enriched alcohol range in June, with significant new line introductions in various categories. Most recently, a substantial enhancement of the confectionery segment was completed with 43 new lines.
The series of product revamps underscores the retailer’s commitment to meeting evolving consumer preferences, with a marked emphasis on healthier options and enhanced convenience.
