A significant number of retail executives are overlooking crucial data in the delivery process, leading to lost commercial opportunities.
- 84% of retailers struggle with data silos, where critical information is isolated across different systems.
- The inability to effectively utilise delivery data is creating a substantial ‘black hole’ for businesses.
- The report from Delivery & Experience Management highlights the potential of combining data-driven delivery and experience management.
- Understanding and leveraging these insights can transform business growth strategies.
A substantial 84% of retail executives are currently facing the challenge of missing out on valuable data generated during delivery processes. This data, crucial for tapping into commercial opportunities, often becomes inaccessible due to the formation of data silos, where information is scattered across various systems within the business.
These silos create significant barriers, preventing the seamless integration and utilisation of data, and result in a figurative ‘black hole’ where critical insights are lost. Businesses are thus unable to fully leverage the data at their disposal to drive growth.
The report by Delivery & Experience Management software provider underscores the importance of integrating deliveries with experience management to unlock the full potential of this data. By doing so, retailers can gain essential insights that facilitate the creation of growth-oriented, data-driven strategies.
Delivery processes inherently house an abundance of untapped information. Successfully merging this with management practices allows for enhanced data capture and usage, ultimately promoting more informed decision-making and strategic advancements.
Retailers must address data silos to harness the full potential of delivery data for strategic growth.
