Go Outdoors unveils Kudos Run, a dedicated running section available both in-store and online.
- Kudos Run includes premium brands like Adidas, Garmin, and Asics, and offers footwear, clothing, and nutrition.
- Foot scanners providing in-depth foot and gait analysis have been introduced in selected stores.
- The launch spans six flagship locations, including the newly opened York store and others nationwide.
- Go Outdoors aims to solidify its place as a leading destination for runners with enhanced customer support.
With the growing trend in fitness and running, Go Outdoors has launched Kudos Run, a specialised running department available both in-store and online. This new sector offers a comprehensive range of products including premium footwear, clothing, wearable technology, and nutrition. Brands such as Adidas, Asics, Garmin, Merrell, New Balance, and Salomon are among those featured in this new offering.
Kudos Run is not limited to online availability; it is now operational in six of Go Outdoors’ flagship stores nationwide. These include the newly inaugurated York store, as well as locations in Swindon, Coventry, Stoke, Derby, and Stockton. This strategic expansion is expected to enhance the company’s footprint in the running industry.
In addition to a vast range of products, select stores will introduce new foot scanners by Volumental. These state-of-the-art machines are designed to give consumers an in-depth foot and gait analysis, offering precise footwear recommendations. Such advancements aim to boost runners’ performance while minimising injury risk, thereby elevating the company’s service capabilities.
Lee Bagnall, the chief executive of Go Outdoors, stated, “With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance.” This statement reflects the company’s ambition to cater to both novice and seasoned runners, ensuring they access the best solutions to enhance their running experience.
Through the introduction of advanced gait analysis technology and by extending brand partnerships, Go Outdoors positions itself as a prime destination for runners across the country. This dedication to providing cutting-edge solutions and top-quality products underlines the company’s commitment to supporting the running community.
Go Outdoors’ initiative is set to elevate its position within the sports retail sector, appealing to a broad spectrum of running enthusiasts.
