Philip Browne, a premium menswear store in Norwich, is closing after 38 years following Frasers Group’s acquisition.
- Opened in 1986 by Philip Browne, the store introduced high-end fashion brands to Norwich.
- Frasers Group has been acquiring independent boutiques, leading to closures across the UK.
- The future of the Norwich retail site remains uncertain as the store continues operations for now.
- Frasers declined to comment on the rationale behind the store closures.
Philip Browne, a well-known menswear retailer in Norwich, is set to close its doors after 38 years. This follows the acquisition of the store by Frasers Group, a move that has led to a significant change in the retail landscape in the area. The store which first opened in 1986 was the vision of its eponymous founder, who aimed to provide Norwich with access to high-end fashion in a welcoming environment.
Throughout its history, Philip Browne has been credited with spotting emerging designers, having showcased early collections from renowned names such as Alexander McQueen, Helmut Lang, Jean Paul Gaultier, and John Galliano. It has continued to sell products from prestigious brands including Moncler, Salomon, Canada Goose, Adidas, Snow Peak, and Asics.
Frasers Group acquired Philip Browne in March of last year from JD Sports Fashion. JD Sports had previously purchased the business in May 2022 from its original owner. Since the acquisition by Frasers, although the store remains open, it is anticipated to close next month. The future plans for the store’s location at 3 Guildhall Hill in Norwich city centre have not been disclosed.
In April, Frasers Group expanded their presence in the region by opening a new Flannels store in the nearby Chantry Place shopping centre, covering 20,000 square feet. Frasers has been systematically acquiring independent fashion outlets across the UK, including Thackerays in Northampton and Aphrodite in Sunderland, both of which have since closed. Additionally, the premium menswear independent, John Anthony, which was taken over last December, has shuttered three of its five locations.
CFO Chris Wootton commented on the strategy behind such acquisitions, noting that previously, luxury markets in the UK were predominantly boutique-based. However, Frasers has shifted this approach towards becoming a national retailer. He indicated that further acquisitions would be considered on a case-by-case basis, provided the locations were deemed suitable. Frasers Group, however, refrained from providing specific comments on the closure of Philip Browne.
The closure of Philip Browne marks the end of an era for Norwich’s fashion scene, influenced by Frasers’ expansion strategy.
