Sosandar, a womenswear brand, has signed a notable licensing deal with the retailer Next to launch an exclusive homeware range.
- The range is slated for release next autumn on the Next website, combining expertise from both companies.
- This strategic collaboration requires no capital expenditure from Sosandar, serving as a brand awareness initiative.
- Sosandar will offer a collection featuring living room essentials like sofas and lighting.
- Next has previously signed similar homeware deals with brands like Clarke & Clarke and French Connection.
Sosandar, known for its fashion-forward womenswear, is expanding into homeware by partnering with Next through a licensing agreement. This exclusive range is set to launch on Next’s website in autumn 2025, aiming to merge Sosandar’s design aesthetic with Next’s sourcing proficiency.
The collaboration marks Sosandar’s venture into home accessories, featuring a comprehensive selection designed with their unique style. Items will include key living room pieces such as sofas, decorative chairs, rugs, and lighting, curated to enhance interiors with elegance and comfort.
Remarkably, this agreement does not entail any capital expenditure for Sosandar. Rather, it serves as a strategic effort to augment their brand presence and reach a broader audience. The co-CEOs, Ali Hall and Julie Lavington, expressed that the opportunity allows for brand equity to be leveraged with little risk involved.
In recent developments, Next has engaged in several such licensing deals, aligning with brands such as Clarke & Clarke, French Connection, and Rockett St George, the latter in which it holds a 16% stake. These partnerships highlight Next’s commitment to diversifying and enriching their homeware offerings.
Sosandar’s leaders are optimistic about the exclusive range, foreseeing it as a means to deepen customer relationships and attract new demographics. By combining their design vision with Next’s technical skills, they aim to deliver a unique and exciting product range.
Sosandar’s strategic partnership with Next highlights a significant step in their growth, introducing a diverse homeware range that showcases their design ethos.
