Marks & Spencer is introducing self-checkout facilities in fitting rooms at over 100 stores by early 2028.
- The move aims to enhance customer experience by removing the need to queue twice.
- Staff will monitor these checkouts to deter shoplifting.
- This is part of a larger £30m store upgrade, especially in London.
- A trial of clothing-only stores is planned, starting in Battersea.
Marks & Spencer has announced a significant change to their fitting room experience with the introduction of self-service checkout tills in fitting rooms across more than 100 stores by early 2028. This innovative move is reported to be aimed at enhancing the overall customer shopping experience, eliminating the need for customers to queue twice — first for the fitting rooms and then for the checkouts.
The integration of this technology is not just about convenience; it also involves careful monitoring by store staff to prevent shoplifting. M&S staff will be present to oversee the operation of these fitting room self-checkouts to ensure a secure shopping environment, as reported by their operations director Sacha Berendji.
Furthermore, this initiative forms part of a broader store revamp strategy, which includes a £30m investment, particularly targeting London’s locations to modernise and improve shopping facilities. This investment underscores Marks & Spencer’s commitment to staying at the forefront of retail advancements and enhancing customer satisfaction.
In addition to the fitting room upgrades, Marks & Spencer is set to trial new stores focusing solely on clothing. The first of these trials is scheduled to launch at London’s Battersea Power Station in the autumn. This trial represents a strategic step towards diversifying their retail approach and focusing on specialised store offerings.
These developments indicate M&S’s strategic focus on enhancing customer convenience and modernising their retail experience.
