In a bold move, WeRoad has launched a campaign in Manchester, highlighting a common workplace issue.
- With a dramatic ‘Holiday Reaper’ campaign, the company draws attention to unused holiday leave.
- The campaign involves a horror film–style trailer showcasing the grim fate of neglected leave.
- Surveys indicate many workers are not taking their full holiday entitlement.
- WeRoad’s initiative encourages using vacation days before they disappear.
WeRoad has initiated a striking campaign in Manchester, underscoring a widespread issue: the failure to utilise all annual leave. Through a creative display across outdoor advertising sites and social media, the campaign seeks to grab attention.
The ‘Holiday Reaper’ is the centrepiece of this effort. Styled in the manner of an 80s horror movie trailer, it effectively illustrates the tangible outcomes of ignoring one’s holiday entitlements. The protagonist, Sophie, must confront the reality of endless work and monotonous office life if she shuns her leave.
Research shows a startling trend, with over half of employees neglecting to fully use their annual leave. The campaign’s timing coincides with the season when human resources typically send reminders to use remaining leave. It sheds light on a crucial aspect of work-life balance.
Marketing manager Justyna Chlopecka explains the campaign’s aesthetic: “We wanted to tap into that deliciously retro 80s horror vibe for this campaign.” By drawing parallels between not taking holiday leave and typical horror film scenarios, the message is clear: “Letting your holidays slip away is scarier than any 80s horror movie monster.”
Complementing the video are impactful posters positioned around key locations in Manchester and London, enhancing the campaign’s reach.
This initiative by WeRoad not only entertains but also serves as a timely reminder of the importance of taking one’s holiday leave.
