Haribo is set to expand its UK presence with a new store opening at Bluewater Shopping Centre in Kent.
- This will be Haribo’s first store in the UK situated outside an outlet setting, marking a significant expansion.
- The new store, to open in early 2025, will be Haribo’s 11th location in the UK.
- Shoppers can expect an immersive experience designed to evoke a sense of childlike wonder.
- The announcement follows the success of Haribo’s previous brand activations, including the UK’s largest ball pit.
Haribo, renowned for its confectionery delights, is poised to expand its footprint in the United Kingdom with the launch of a new store at the Bluewater Shopping Centre in Kent. This marks Haribo’s first retail outlet in the UK that is not part of an outlet centre, highlighting the company’s commitment to enhancing its retail offerings across the nation.
Scheduled to open in early 2025, the Bluewater location will become Haribo’s 11th store in the UK. The company has expressed its excitement about bringing its unique brand of joy and nostalgia closer to its customers in the region.
Rebecca Fox, Haribo’s UK Head of Retail, conveyed her enthusiasm about the new venture: “We’re thrilled to bring more childlike happiness to Kent with our Bluewater store. It is an exciting time for the business as we continue to invest in our retail offering across the UK.”
The store promises to deliver an experiential shopping environment, allowing visitors to fully engage with the brand’s playful spirit. “We know that our guests will enjoy the experiential shopping experience,” stated James Waugh, Director of Bluewater Shopping Centre, adding that Haribo’s presence will offer something unique to the shopping experience.
This latest development follows Haribo’s successful Hide N Seekers activation, which featured the opening of the largest ball pit in the UK, filled with treats and prizes. The initiative was well-received, boosting the brand’s popularity and paving the way for further expansion.
With this new store, Haribo aims to create a memorable and joyful experience for all visitors, fostering a lively atmosphere that caters to both children and adults.
The upcoming Haribo store in Bluewater is a significant step in the brand’s UK expansion, promising a delightful experience for all.
