Sunderland’s WTTB is making significant strides in its digital operations.
- Scott Holland joins WTTB to drive digital and ecommerce strategies.
- WTTB partners with marketing and creative agencies for advanced print solutions.
- The company aims to diversify into new markets while enhancing existing connections.
- WTTB collaborates with Precision Proco for nationwide coverage and expertise.
Sunderland-based WTTB, previously known as Where The Trade Buys, is gearing up for a digital transformation. By appointing Scott Holland, a seasoned professional in the field, to guide the board on digital and ecommerce strategies, WTTB is positioning itself for future growth. With extensive experience, Holland is anticipated to play a crucial role in steering the company’s digital direction.
Holland’s impressive background includes a tenure as the group commercial director at Mediaworks, located in Gateshead, where he was integral to the company’s growth. After his departure in 2023, he launched Scott Holland Consulting, offering strategic advice on business growth and commercial alignment. Holland expressed enthusiasm for his role at WTTB, stating his eagerness to develop strong ecommerce strategies to harness future opportunities. “WTTB is one of the UK’s most successful online print providers. They’ve maintained their position there by always staying one step ahead,” he remarked.
WTTB has established itself as a leading provider in the reseller print market and has formed reputable partnerships with marketing agencies seeking innovative print solutions. Their offerings include a diverse range of high-quality products, such as expansive outdoor banners and personalised promotional goods, alongside book and brochure printing services.
By collaborating with the renowned Precision Proco, WTTB benefits from comprehensive national coverage through four sites across the UK. This alliance underscores WTTB’s dedication to quality and innovation, solidifying its position as a top competitor in the print industry. The emphasis on digital advancement and market diversification reflects its forward-thinking approach, ensuring it remains at the forefront of the sector.
WTTB’s strategic moves signal a promising future in digital commerce.
