John Lewis collaborates with Klarna to offer flexible payment options.
- The new service allows online customers to split costs over 60 days interest-free.
- It enhances current options for nursery and electrical purchases costing £500-£1,500.
- John Lewis aims to ease financial management for its shoppers.
- The partnership could attract a new demographic to the store.
John Lewis has announced a new partnership with Klarna, enabling its online customers to utilise the ‘buy now, pay later’ service. This service allows customers to divide the total cost of their purchases into three payments over 60 days without incurring any interest.
Previously, John Lewis offered a similar payment plan for select nursery and electrical items priced between £500 and £1,500. The integration with Klarna extends this flexible payment option to a broader range of products, catering to various customer needs and preferences.
Andy Piggott, John Lewis Money’s director of credit and banking, expressed commitment to providing customers with diverse payment options to help them manage their budgets more effectively. This sentiment is echoed by Raji Behal, Klarna’s head of Western and Southern Europe, who highlighted the benefits of the partnership. Behal noted that Klarna’s payment method is popular across sectors including beauty, fashion, homeware, and electronics and anticipates that it will make John Lewis more accessible to potential customers.
This collaboration marks a strategic move for John Lewis, aimed at broadening its customer base by offering more flexible shopping experiences. The implementation of Klarna’s services aligns with the growing consumer demand for more manageable payment solutions, reflecting a shift towards more adaptable financial products in retail.
John Lewis’s partnership with Klarna highlights its commitment to enhancing customer convenience through innovative payment solutions.
