Ukrainian activists have demanded that the Labour mayor of the West Midlands take a stand against Cadbury’s parent company due to its ongoing operations in Russia.
The activists, part of the B4Ukraine group, have made a direct appeal to Richard Parker, the Labour mayor, urging him to openly criticise Mondelez, the parent company of Cadbury. This move comes amidst concerns over the company’s decision to continue its business ventures in Russia, despite the ongoing conflict in Ukraine. The activists argue that such actions contradict the founding principles of Cadbury, which are rooted in community values and fairness.
During an interview in February with the Financial Times, Mondelez chief executive Dirk Van de Put justified the company’s stance, stating that stakeholders do not appear to express moral qualms nor have there been pressures from shareholders to withdraw from Russia. This defence, however, has not sat well with the campaigners.
The campaigners emphasised in their communication this week that the foundational values of Cadbury need protection now more than ever, and that Parker, given his unique position, is pivotal in conveying this message to Mondelez executives. The importance of these values is underscored by Cadbury’s origins in Birmingham, which holds significant historical weight.
Following the recent visit of Mayor Parker to the Cadbury manufacturing site in Bournville, Birmingham, a spokesperson for the mayor declined to provide comments about the discussions held at the location. This visit highlights the ongoing connection between Cadbury and the West Midlands, and the expectations placed on Parker to represent local interests.
In response, Mondelez has reiterated its disapproval of the conflict in Ukraine. The company claims to support their Ukrainian employees and has pledged increased financial assistance, currently totalling $15 million, through the Mondelez International Foundation. This support is extended to aid Ukrainian citizens and refugees alike, showcasing a humanitarian side amidst the controversy.
Meanwhile, the global landscape of fast-moving consumer goods (FMCG) has seen significant changes as companies reassess their business ties in Russia. Notably, earlier this month, Unilever successfully completed the sale of its Russian subsidiary to the Arnest Group, marking their exit from the Russian market. This move has set a precedent that other companies, including Mondelez, are being encouraged to follow.
The ongoing tension between upholding business interests and maintaining ethical standards remains a complex issue for international corporations. As calls for accountability grow, the actions of public figures and businesses may increasingly reflect a commitment to global humanitarian values.
