A new store in East Sheen marks a major development.
- The store is a first-of-its-kind for the retailer.
- Key features include innovative design elements.
- It is part of a broader expansion plan.
- The retailer reports increased profits.
The opening of a new store in East Sheen signifies a major step in the retailer’s growth strategy. At 4,000 square feet, it spans two floors and introduces several branded mattresses from notable brands, underscoring its commitment to quality and variety.
Described as a ‘first-of-its-kind’, this new concept store brings several design innovations that enhance the shopping experience. These include advanced Sleepmatch technology, visually presented with illuminated lightboxes and floating shelves, enriching customer interaction.
To further engage customers, the store is equipped with two 55-inch digital screens and provides a premium in-store atmosphere. This is highlighted through its distinctive blue perimeter walls, mood lighting, and textures designed to create a welcoming environment.
This opening is part of a larger expansion and growth initiative, with further developments expected soon. As part of this effort, the retailer is also expanding its workforce, planning to hire 50 additional staff members to support its operations.
Recently, the retailer reported a rise in annual profits, attributed to significant investments in stores, technology, and supply chain improvements. An annual turnover increase to £395m was noted, along with a slight growth in underlying EBITDA.
This new venture is expected to set the standard for future store openings across the UK.
