Maya Jama, a well-known British television presenter, has expanded her portfolio by investing in a Swedish plant-based milk company, marking her debut as a co-owner. This strategic partnership sees Jama becoming the brand’s ambassador and advisor.
Sproud, the innovative company in question, produces milk from yellow split peas, noted for its superior nutritional benefits compared to traditional dairy and other plant-based options. It boasts high protein content, low sugar levels, and zero allergens, making it a standout choice for health-conscious consumers.
In addition to its dietary advantages, Sproud’s production process is recognised for its minimal environmental footprint. Acknowledged by CarbonCloud, the brand prides itself on offering the milk alternative with the lowest climate impact, aligning with growing sustainability trends.
Jama expressed her enthusiasm, stating: “I’m really excited to become a co-owner of Sproud. There’s a lot to love – the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability.”
Her personal connection to Sweden, owing to her mother’s heritage, further enhances her commitment to this venture. “The Swedish connection also really appealed to me. My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents,” she added.
Sproud’s chief executive, Sara Berger, highlighted the importance of this collaboration in raising the brand’s profile in the UK and beyond. She emphasised Jama’s role in normalising plant-based choices in everyday scenarios, such as supermarkets and coffee shops.
Jama’s involvement with Sproud signifies a promising expansion for the brand, which stands to benefit from her influence and reach. This partnership underscores a broader consumer shift towards more sustainable and health-focused options in the market.
