In a rapidly evolving business landscape, over half of UK investors (53%) are now prioritising business proposals that include a clear manifesto, according to a recent survey conducted by Adobe. This trend signals a significant shift towards the importance of vision and values in driving long-term success, with manifestos gaining more weight than traditional business plans for many investors.
The concept of manifestos has gained momentum alongside the growing popularity of manifestation practices. Manifestation, traditionally associated with personal growth, is becoming an essential tool for entrepreneurs and investors alike. More than 52% of Brits have embraced manifestation techniques such as meditation and vision boards to achieve their goals. Londoners, in particular, are leading the way, with 40% engaging in these practices weekly.
Manifestation Meets Business
The survey revealed that a staggering 73% of investors believe that a well-crafted manifesto has a greater impact on long-term business success than a conventional business plan. This shift reflects the increasing demand for businesses to have a clear purpose and vision, which resonates with both investors and consumers.
Steven Bartlett, a renowned entrepreneur, has teamed up with Adobe Express to launch the Manifest-o Method, a new entrepreneurial approach that integrates manifestation techniques with business strategy. The method encourages entrepreneurs to pair their visions with concrete actions, enabling them to craft manifestos that not only reflect their goals but also inspire tangible progress.
Steven Bartlett and Adobe Express Lead the Way
Central to the Manifest-o Method is the use of Adobe Express, a digital platform designed to help entrepreneurs and small business owners easily create professional-quality content without needing design expertise. Bartlett emphasised the importance of combining visualisation with action: “Manifestation without action is like setting your car’s sat-nav without turning the engine on. Adobe Express provides the perfect toolkit for entrepreneurs to convert intentions into actions, helping them design business manifestos that not only articulate their vision but also drive it forward.”
Bartlett’s latest venture, Flight Studio, a podcast growth platform, has already embraced the Manifest-o Method, aiming to create global media brands that contribute to a happier and healthier human experience.
UK Investors Turning to Manifestation
The rise of manifestos in business proposals mirrors the broader adoption of manifestation practices across the UK. The Adobe survey found that younger generations are particularly drawn to manifestation, with over two-thirds of 18–34-year-olds practising it to achieve success. Meanwhile, 60% of solopreneurs admitted they manifested their journey into business ownership, and 61% believe that a manifesto would enhance their business by clearly outlining their intentions and goals.
For many entrepreneurs, manifestation is not just about visualising success but actively creating pathways to achieve it. The increasing demand for business manifestos aligns with this growing belief that purpose-driven ventures have a better chance of securing investment and achieving long-term growth.
The Role of Adobe Express in Business Success
As businesses increasingly rely on manifestation and vision-setting practices, Adobe Express offers a user-friendly platform that allows entrepreneurs to design digital vision boards and manifestos. Claire Darley, VP of Strategic Initiatives at Adobe, stated: “As more individuals and businesses turn to manifestation to drive their success, Adobe Express offers the tools to bring these visions to life. Whether creating a personal vision board or a comprehensive business manifesto, it helps them work faster, smarter, and more collaboratively.”
This collaboration between manifestation and practical business tools has the potential to reshape the entrepreneurial landscape, with more businesses using manifestos to outline their vision, values, and long-term goals, making it easier to attract investors who are looking for purpose-driven proposals.
