Sosandar has entered a licensing agreement with Next to launch an exclusive homeware range.
- The partnership extends their previous successful collaboration focused on clothing.
- The new range, anticipated for autumn 2025, will feature a wide array of living room furniture and accessories.
- Sosandar aims to leverage Next’s expertise in sourcing and quality to broaden its market reach.
- Products will be available exclusively through Next’s online platform, enhancing availability and appeal.
Sosandar has secured a licensing agreement with Next for an exclusive homeware collection, marking a significant step in its strategy to enhance brand visibility. This collaboration builds on the prior success of Sosandar’s clothing line, which was effectively distributed through Next.
Scheduled for release in autumn 2025, the homeware range will include a broad selection of living room furniture and accessories, such as sofas, accent chairs, rugs, and lighting. This exclusive assortment will be accessible solely through Next’s online sales channels, ensuring a unique shopping experience for customers.
In statements from Sosandar’s co-CEOs, Ali Hall and Julie Lavington, they expressed that partnering with Next represents a proud milestone. They highlighted this alliance as a chance to utilise their brand’s equity with minimal risk and no capital expenditure. They emphasised the integration of Next’s technical and sourcing capabilities with Sosandar’s design insights to produce a distinctive and engaging product line.
The co-CEOs further noted that this homeware initiative not only aims to attract new audiences but also seeks to deepen existing customers’ connection with the Sosandar brand. Earlier, Sosandar expanded its footprint into Ireland with a launch at Arnotts in Dublin, following the success of its online collaboration with the retailer.
This new venture demonstrates Sosandar’s commitment to expanding its brand impact while capitalising on strategic partnerships.
