Waitrose has revealed a captivating ‘whodunnit’ Christmas advert, sparking intrigue among viewers. With a mix of star talent and festive cheer, the campaign promises to engage audiences throughout the season. A missing dessert sets the scene for a mystery that will unfold in two captivating parts. Familiar faces from popular series add allure to the tale. The campaign also features innovative social media interactions and exclusive partnerships.
Waitrose introduces its latest Christmas campaign, a two-part ‘whodunnit’ themed advertisement titled ‘Sweet Suspicion, A Waitrose Mystery’. This engaging short film, featuring renowned actors such as Matthew Macfadyen and Rakhee Thakrar, centres around a family eagerly preparing for Christmas. The crux of the mystery begins with the unexpected disappearance of the Waitrose Red Velvet Bauble Dessert, prompting an amateur detective, played by Macfadyen, to discover the truth.
The campaign not only showcases a compelling storyline but also highlights various festive foods, including a melting Reuben Rarebit and Treacle Glazed Turkey Crown, stirring appetites and excitement. This marks a novel approach for Waitrose as the mystery will be explored over the coming weeks, concluding with a dramatic reveal of the dessert thief in a 60-second film.
Adding to the intrigue, the campaign will engage audiences through social media with character alibis shared online, enhancing the feeling of a communal mystery-solving experience. A physical evidence board will be displayed at London Kings Cross Station, inviting the public to participate in the unfolding narrative. Waitrose has also partnered with prominent media outlets, such as ITV and The Times, to broaden the campaign’s reach.
In-store, Waitrose Partners will immerse themselves into the storyline, wearing ‘suspect’ t-shirts, further deepening customer engagement. According to Waitrose customer director, Nathan Ansell, the aim is to keep customers guessing with an exciting narrative that highlights the allure of Waitrose Christmas food offerings, suggesting that anticipation and enjoyment are key themes of the campaign.
Waitrose’s innovative and interactive approach to its Christmas campaign captivates viewers with mystery and festive delights.
