Red Star Brands appoints MadeBrave as its lead creative partner in the UK.
- MadeBrave to launch a campaign in January 2025 for Four Loko’s new flavour.
- Campaign will cover outdoor, social media, and in-store activities in Scotland and North of England.
- Four Loko is a top RTD brand in the UK with strong retail presence.
- Partnership aims to leverage Four Loko’s brand platform ‘Fuelling you from four to four’ to engage UK audiences.
Red Star Brands has taken a significant step by appointing MadeBrave as their lead creative partner within the United Kingdom. This appointment marks the beginning of a strategic partnership aimed at bolstering the brand’s presence and engagement with UK audiences.
MadeBrave is set to kick off this partnership with an innovative campaign slated for January 2025. This campaign is designed to spotlight Four Loko’s latest limited-edition flavour. Planned activities encompass outdoor advertising, dynamic social media engagement, and strategic in-store promotions across Scotland and the North of England.
Four Loko, recognised as a leading Ready to Drink (RTD) brand in the UK, enjoys a solid foothold in the market. Its products are readily available in major retail chains such as Tesco and Morrisons, as well as numerous independent convenience stores, enhancing its accessibility to a broad consumer base.
The partnership leverages Four Loko’s established brand platform, ‘Fuelling you from four to four’, aiming to craft a compelling narrative that resonates with the target audience. This approach is expected to drive brand growth by captivating consumers and enhancing the brand’s market position.
Marketing manager Stacey Caldwell expressed confidence in this strategic endeavour, citing MadeBrave’s adept understanding of the RTD category and the UK audience. She highlighted the success of introducing limited-edition flavours as a growth strategy and the value MadeBrave brings in executing bold and creative marketing initiatives.
This collaboration is poised to make a significant impact on Four Loko’s brand visibility and consumer engagement across the UK.
