Mohsin Issa, co-owner of Asda, and his partner Victoria Price have launched a private investment fund focusing on UK start-ups.
- Boulder Investco is an offshore fund based in Jersey that forms the vehicle for their investments.
- A notable investment is in Manchester-based GoThrift, a competitor to Vinted.
- They have also invested £10 million in Liverpool’s Applied Nutrition, a protein powder firm.
- Price expresses her intent to work with entrepreneurial ventures in the UK.
Mohsin Issa, known for his ownership of Asda, alongside partner Victoria Price, has initiated a new chapter in start-up investments with the formation of Boulder Investco. This offshore fund, based in Jersey, is designed to raise and allocate capital to promising UK businesses in their early stages of growth.
One of Boulder Investco’s inaugural investments includes a significant stake in GoThrift, a second-hand clothing marketplace headquartered in Manchester. GoThrift positions itself as a budding rival to established platforms like Vinted, seeking to capture a share of the sustainable fashion market.
In addition to GoThrift, the fund has directed £10 million into Applied Nutrition. This Liverpool-based firm specialises in protein powders and recently made headlines with its stock market debut. Such a strategic investment reflects the fund’s confidence in the company’s growth potential.
This venture into private investments by Issa marks a departure from his previous retail focus, particularly following his recent resignation as CEO of Asda. Historically, Issa, in collaboration with his brother Zuber, has channelled resources into other sectors, notably with their success in the forecourt business through EG Group.
Victoria Price, who transitioned from a role at a major auditing firm to leading a private capital division, articulated her enthusiasm for fostering UK entrepreneurial talent through these investments. Her statement to The Telegraph highlighted her commitment to supporting innovative business ventures.
The establishment of Boulder Investco signifies a strategic shift for Mohsin Issa and Victoria Price, as they channel their expertise and resources into nurturing UK start-ups.
